From CNET’s article: AI Is Eating the Internet, but Many Are Hopeful Human-Made Content Will Win Out
“Preventing scraping is a little too late,” says our own, Brooke Hartley Moy, CEO of Infactory. “The big models have already scraped what they need; what they need now isn’t open web content, but the high-quality, annotated resources.”
That one quote captures where we really are in the AI content revolution.
After years of quietly scraping the internet to train massive models, AI systems are now running up against their next challenge: finding truth, not just text.
As Moy points out, what AI companies need next isn’t more raw data. It’s verified, trustworthy, human-created information, the kind that’s annotated, fact-checked, and grounded in real-world expertise.
And audiences are feeling the same pull toward authenticity.
A Reuters Institute study found that only 12% of people are comfortable consuming fully AI-generated news, compared to 62% who prefer human-made content. Even as AI fills search results, Spotify playlists, and Instagram feeds, people still crave genuine voices, credible reporting, and emotional connection.
Media leaders are paying attention.
Vivek Shah, CEO of Ziff Davis (parent company of CNET), recently said, “We still prefer words and sounds and videos from humans.” But he also acknowledges that AI will inevitably “eat into some of that.”
Publishers are fighting back in a variety of ways, from licensing deals with AI firms to lawsuits over unauthorized content scraping, and even new standards like RSL to block crawlers altogether. Yet, as Moy suggests, the real opportunity lies not in preventing access but in elevating the value of trusted, human-verified work.
AI may be changing how we create, but it still depends on us, our discernment, our ethics, our storytelling.
Because in a world saturated with synthetic noise, the human stamp of credibility has never been more valuable.
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