Digiday: Tech Infrastructure Is Finally Helping Publishers Push Back on AI Scraping

Brief summary of the Digiday’s Media Briefing: From blocking to licensing, publishers inch toward leverage with AI.

For years, publishers had little recourse as AI models scraped their content without consent. But that's changing. Tools from infrastructure partners like Cloudflare are creating real friction—blocking AI bots by default and enabling new, machine-readable licensing protocols.

As the power dynamic shifts, publishers are starting to regain leverage. Brooke Hartley Moy, Infactory’s own CEO, was quoted in the article, noting that the rapid progress of LLMs is starting to slow—because synthetic content alone isn’t enough. “We need to work hand in hand with content creators and publishers,” she said, “or we’re going to see a slowdown in AI growth.”

Infactory is proud to be part of this new chapter—helping publishers activate and monetize their archives through AI-ready APIs and smart licensing strategies.

➡️ Read the full article and see why AI needs quality content more than ever.